Financial Institution
large scale luxury

Think bolder, brighter, bigger … and bigger

Client

A well-known international financial institution

Challenge

To organise a major client event following the recent merger of two banks to create a new world-class financial organisation that celebrated the diverse cultures of the two entities. Our client was keen that their ‘Summer Soiree’ would be a true showstopper for up to 600 VIP guests.

BEYONDsolution

As the number of truly iconic London landmarks is limited to a handful success relied on developing an original theme. To this end we presented highly detailed and out-of-the-box creative concepts for five possible locations – despite the client’s brief arriving just four days before Christmas!

  • rather than simply focus on the individual cultures of the two financial institutions we brought together and merged the similarities and on a broader theme celebrated international diversity
  • the British Museum was selected thanks to the juxtaposition of Best of British with its global reach from its artefacts
  • the highlight of the evening was a breathtaking performance by the multicultural Urban Voices Collective choir, (who had previously found fame at the 2012 Olympics closing ceremony); a true reflection of the talent and international diversity London itself could offer
  • BEYONDresults

    Our client was impressed by our big thinking, meticulous attention to detail and the ability to integrate a “big idea” with their commercial objective of facilitating financial trade around the world. Talks for future events are already in the pipeline.

    “Thank you all for delivering a fantastic event at the British Museum. It was brilliantly executed and I had a “pinch myself” moment when watching Urban Voices. It really was a spectacular evening that came together brilliantly, thank you and congratulations.”