Logicalis
brighter product launch

a whiter shade of … sale

Client

Logicalis, an international IT solutions and managed services provider

Challenge

Launch a new hi-tech computer networking system that, at first glance, looked to be little more than a plain white box, and differentiate it within a highly competitive market.

BEYONDsolution

Create an elegant ‘white space’ event within a short lead-time that effortlessly reflected the advanced technological simplicity of the brand.

  • provide a chic gallery feel that added visual flair to an event that could easily have been dominated by a highly technical presentation
  • reflect the ‘blank canvas’ approach of the system through plain white walls and giant plasma screens used as interactive whiteboards, controlled through an iPad
  • follow through on the red dot theme of launch video with red balls in vases, sophisticated modern art and red or clear cocktails to match the company’s brand colours
  • BEYONDresults

    This stylish event attracted and won over all the right people: internal IT service professionals, all the major IT resellers and solution providers, as well as Logicalis’ partner.

    "BEYOND immediately grasped our objectives, built on them creatively, swiftly and within budget. Nothing was too much trouble. Every detail had been considered and I couldn't have been happier with the end result. I'm looking forward to working with the BEYOND team again, and to having the same certainty of producing a fun, unique and successful event."