Corporate Client
going the extra mile

Driving a Hard and Fast Bargain

Challenge

When our client wanted to entertain super VIP guests to a thrill filled race day, Ferrari seemed an obvious choice. But the Ferrari museum could offer little more than a simple shuttle bus tour. A far cry from the elite style and immersive luxury our client was looking for.

BEYONDsolution

We immediately got down to in-depth research into Ferrari in Italy. The Enzo Ferrari museum in Modena was new with cutting edge contemporary design but still was just a museum. So we went the extra mile and uncovered a unique chance to drive Ferrari F430s on a private track with Ferrari’s official track driving team. But, as ever, we wanted to give our client and their guests a little more:

  • an adrenalin-gastro-cultural one-day VIP extravaganza in Bologna
  • early check-in at Bologna’s finest hotel (despite it being full) with the conference under a newly refurbished, priceless fresco ceiling
  • a trip to a local Parmesan farm that supplies cheese to the world’s best restaurants that also happened to boast a collection of rare Maseratis and luxury vintage cars
  • white knuckle Ferrari driving experience with expert tuition
  • all guests were asked to walk between events to better immerse themselves in this small, exquisite city and offer invaluable, relaxed networking opportunities
  • meticulous time planning, the ability to meet punishingly short lead times and scrupulous attention to detail meant that this highly packed one-day event flowed at a deceptively relaxed pace
  • BEYOND results

    We managed to organise a unique and memorable day for this client that answered their brief without a supercharged budget. Our ideas offered their VIP guests a unique blend of culture and adventure with both formal and casual moments, as well as numerous personal touches throughout the day. All commented that they felt they had received a truly personal service.

    Testimonial

    “Thank you, Kate, Leonie and Alice for all your hard work for our event. The feedback has been very positive, everyone enjoyed it and it was a pleasure working with you.”