lateral business promotion
Angela Mortimer plc
Deliver the annual client Christmas party to drive promotion of the company’s recruitment credentials
For this client, while Christmas parties had relationship building capabilities, an alternative strategic event at a key annual sales point would maximize ROI.
A cracker of an event giving more bang for our client’s buck. Our lateral thinking led to a fundamental shift in client strategy. This more cost-effective, business-focused event doubled attendance & maximised sales opportunities.
"Once again BEYOND came up trumps. The finished results were fantastic both visually and for our business case. Attendance was over 40% higher than the previous year's Christmas party and we have already seen new business coming from clients that attended."