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BEYONDsolution
For this client, while Xmas parties had relationship building
capabilities, an alternative strategic event at a key annual
sales point would maximize ROI.
- hold the first ever live launch for The
Blue Book (the recruitment bible)
- create synergy – blue book / blue
venue, the London Aquarium
- communicate the subliminal message that
the book was “ still not quite available” by
sinking books into the shark tank
- fully market & exploit the PR value
- guarantee higher attendance, better value
for money and direct ROI
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BEYONDresults
A cracker of an event giving more bang for our client’s
buck. Our lateral thinking led to a fundamental shift in client
strategy. This more cost-effective, business-focused event
doubled attendance & maximised sales opportunities.
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